J Craft, the Swedish luxury powerboat manufacturer has enjoyed strong sales throughout 2010 despite the tough economic climate. The last quarter has proved to be particularly successful, with multiple sales of its Torpedo models on the run up to the festive break.
The Monaco Yacht Show marked the end of a successful summer season for J Craft as the team retailed a standard Torpedo model within the first 24-hours of the glamorous
four-day event. However, the autumn weather has done little to dampen customer enthusiasm for the brand and since Monaco, J Craft has retailed a further three boats; 2 standard Torpedo’s and 1 Torpedo R.
A number of forward orders for 2011 boats have also been taken. The J Craft Torpedo was officially launched at the 2009 Monaco Yacht Show and it was followed a year later by the Torpedo R, offering higher specification and increased power. Both models have proved popular, finding buyers in the Middle East and throughout the Mediterranean. In 2011, J Craft entered the North American market where they attended the Miami Boat Show. Speaking about the brands growing reputation, J Craft’s Johan Attvik said, “The Torpedo is an incredibly stylish and luxurious product that delivers on every promise. It is a perfect combination of effortless glamour and cutting edge technology and it is as robust and reliable as it is beautiful and cosseting. As we retail more boats, so we have more brand ambassadors and our reputation grows again.”
The Torpedo combines a fiberglass hull with a traditional mahogany topside and interior. The boat has an open cockpit with rear sun pad that runs back to the tumblehome transom. An aerial view of the boat is a classic figure-eight shape. But the Torpedo R is more than just a smart compilation of lines and curves.
The boat ran well in the swell outside the harbor in Monte Carlo and would make a fine tender for most of the megayachts at anchor. The joystick control of the IPS engines also made it a breeze to dock in tight quarters.