In line with Rolls-Royce’ strategy to expand its presence in Greater China, it has opened a new showroom in Ningbo, East China – the eighth in the country.
The latest showroom – in Ningbo – joins seven others in Greater China: Beijing, Chengdu, Guangzhou, Hangzhou, Hong Kong, Shanghai and Shenzhen. The launch follows a successful first quarter where sales of the brand in mainland China tripled, compared to the previous year.
“The new showroom reflects our commitment to the Chinese market, already our third largest in the world,” said Rolls-Royce Motor Cars Asia Pacific Regional
Director, Paul Harris, who officially opened the new showroom. “Greater China continues its rapid growth and with a healthy order bank for both Phantom and Ghost models, I am confident this will be a record year for the market. As a result, we are already considering further dealer expansion into other areas of China.”
Rolls-Royce says it is experiencing “solid demand” for its cars throughout China, increasingly from customers in their early thirties or even in their twenties, proving, says the firm, that its brand “has been successful in broadening its appeal.”
Rolls-Royce has invested in 16 new members of staff and a service centre as part of the latest expansion.
The luxury car firm recently announced its first app for iPhone and iPod Touch, allowing potential customers and enthusiasts to configure their own Ghost, the new model from Rolls-Royce.
Via: The Symplelife