When you think of the finest jewelry on the market today, traditional, classic and understated designs are the norm. But there is one notable exception, Jason Arashben through his brand Jason Of Beverly Hills with their opulent, jaw dropping and unparalleled designs have taken the jewelry industry by storm.
Jason Of Beverly Hills Boutique at the Beverly Wilshire Hotel, Beverly Hills, CA
Arashben is about pushing the envelope, stating, “My philosophy is to create new and exciting pieces. If any kind of piece reminds me of my grandmother’s jewelry I don’t want to be part of it. I have to have something eye-catching, something that if I tell my mom about it she’s mad at me for having made it. For me, that means I’ve made something really good.”
Making of bracelet for Keyshia Cole
It was in 2002 while studying to become a lawyer at UCLA when his passion for jewelry and design grew, leading him into the diamond business. With many sleepless nights educating himself about diamonds and creating hand drawn original designs with the desire that they would be realized and sought after by collectors. He received his first break from basketball player Anthony Mason, who asked Jason to design a bracelet. Success and high profile fans quickly followed.
In 2010, Entertainer Nick Cannon was looking for an anniversary present for his wife Mariah Carey. Challenged by the prospect of finding something the singer didn’t already have, he turned to Arasheben. After a bit of research he came up with an idea of what Carey might like.
“She loves ring pops,” Arasheben explains. “So we came to Nick and said, ‘How about we do a diamond Ring Pop?”
That is exactly what Carey received from Cannon on their anniversary. Still early in his career, Jason has earned a global reputation for creating lavish diamond pieces for extremely selective clientele, including European, African and Middle Eastern Royalty as well as the likes of Jennifer Lopez, LeBron James, Nas. Rihanna and the late Michael Jackson.
Revolver Ring: White Gold, White Diamonds with Onyx Grip. Available in any color combination. Worn by Rihanna
The MAKING THE 2010 LAKERS CHAMPIONSHIP RING
Jason Of Beverly Hills has made dozens of headlines in publications spanning from US Magazine to USA Today and has been recognized as the go to jeweler to the stars by Forbes.com, Yahoo and numerous online media outlets.
Sales associate Brandy Hampton with JBH client Ozzy Osbourne
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