YachtsXL is a targeted media platform which brings buyers and sellers together within super yacht industry by using new media in a new and highly innovative way: online, onsite and mobile. It is the ultimate source for high net worth individuals and for those who are looking to buy, charter, build or refit a super yacht. It is a unique showcase for the leading brands in the industry. “Seeing is believing”. It is the definitive lead generator, unseen in the market so far.
The augmented reality app
After the official launch of its website in June 2010, YachtsXL.com is pleased to announce a new tool to serve the visitors at the upcoming yacht shows. It is called the YXL Yacht show layer. It will be your guide at the yacht shows by showing you, what is around by displaying real time digital information on top of the real world, as seen through the camera of your mobile phone. This technology is called ‘Augmented Reality’. YachtsXL augments the yacht show as seen through your mobile phone, related to your location. This is the first layer of its kind in the world, which is dedicated to the super yacht industry.
This layer has been developed with a desire, to guide visitors through the overall yacht show experience, especially for those looking to buy, charter, build or refit a yacht. This high net-worth individual searching is to inform and guide you about the yachts and companies, which are displayed at the yacht show.
Roy en Maik van Zoggel, founders of YachtsXL.com are both convinced that this layer is the perfect tool for suppliers and consumers in the super yacht industry to gain the most out of your yacht show experience “ It brings real time and on demand information to a mobile environment,” Says Roy. “We offer the yacht show visitors a digital guide, while exhibitors will get more opportunities to generate significant quality leads with their yacht show participation.”
– Get real-time information of yachts and companies, which are displayed, at the yacht show on demand.
– Watch the video’s of the displayed yachts or companies, if video’s are available
– Filter. Select your area of interests and the layer will show you where to find them.
– Bring me there: select your own interests and the layer will guide you to them.
– Call: Call broker or company representative, who is on the show to make an appointment during the show.
– Ask for more information about your selection
– View photo’s of the displayed yachts, products or companies
– Get information about the premium restaurants and hotels near to the yacht show.
When will this layer be launched?
This layer will be launched at the International boat show in Cannes.
Which devices support this technology?
This technique has been tested on these devices: iPhone 3GS, HTC Dream, HTC Magic, HTC Hero, HTC Tatto, HTC Eris, Samsung Spica, Samsung Galaxy, Motorola Cliq/Dext, Motorola Droid/Milestone, LG GW 620.
What can we expected From YachtsXL in the near future?
The Launch of the YachtsXL.com website has generated quite a ‘buzz’, which, in turn is keeping them very busy! As always they keep you up-to- date with the very latest technologies, in order to serve the industry and to get the absolute maximum out of this platform. They will consolidate their position as a definitive lead generator for the super yacht industry with use of new media solutions.
Maik van Zoggel