The PuristS’ family of horology and luxury websites (ThePuristS.com and PuristSPro.com) is celebrating its 10th anniversary in 2011, with a gathering of PuristS, friends, watchmakers and sponsors. A number of watchmakers and brands will be issuing limited edition or piece unique watches to commemorate a decade of PuristS independence on the horological scene.
The PuristS 10th Chocolate Frog watch is a limited edition of 10 pieces encased in ‘yummy’ chocolate PVD-coated Grade 5 titanium with an engraved red gold rotor.
The MB&F HM3-based Frogs enable the time to be easily seen from many angles without having to turn the wrist. The Frog has aluminium domes that rotate under the sapphire crystals. Rotating domes of this size and shape posed MB&F with a number of technical challenges. The hour and minute domes are machined from solid aluminium – chosen for its optimal strength to weight ratio. The domes weigh in at just over 0.5g. They are milled first from the outside and then the inside to arrive at a paper-thin wall thickness of just 0.28 mm, which reduces their energy requirements to an absolute minimum.
Max Büsser declared, “We will never do another chocolate titanium Frog after this! We conceived this very special piece, specifically to honour PuristS support for ‘the little guy’. The support of PuristS over the years for Independent Horology has been instrumental in the growth of the new wave of independent, creative watchmaking. Without PuristS, companies like MB&F could not exist. We are extremely pleased to be able to join them in celebrating their 10th Anniversary.”
Priced at $79,000, the MB&F PuristS 10th Chocolate Frog orders are exclusive through PuristSPro